THE 4% CODE: How to Build a Scalable Business That Changes Lives—Including Yours
THE 4% CODE: How to Build a Scalable Business That Changes Lives – Including Yours
In this book, I distill over 20 years of real-world experience helping founders navigate the hidden challenges of breaking through their first $1 million in revenue and scaling beyond $10 million. You’ll uncover what works, what holds most entrepreneurs back, and how to build with clarity, confidence, and a sense of peace of mind. The book blends compelling stories, step-by-step exercises, and a like-minded community to help entrepreneurs and their teams scale.
Why The 4% Code Now
Let’s face it, being an entrepreneur, creator, and founder is one of the most challenging journeys out there.
After just five years, 50% of businesses are gone.
And only 4% ever reach $1M in revenue.
Why?
Because passion alone isn’t enough. Without a clear growth strategy and evolving marketing and sales systems, even the most driven teams can stall out, burn out, or break down.
Over the past two decades, I’ve worked with more than 2,500 businesses across multiple industries. I’ve seen the sleepless nights, the personal sacrifices, the emotional weight of building from nothing-or scaling something you acquired into something meaningful. And I’ve lived it too.
This book is for creators and entrepreneurial teams who feel called to build something bigger than themselves, something that transforms not just the bottom line but the lives of the people they serve, work alongside, and love.
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Inside the book, you’ll find four phases to help scale with clarity, structure, and purpose.
Phase I: Answering the Call to Create
Reignite the spark that started it all. Tap back into the childlike creator within, silence the inner critic, and embrace the emotional and spiritual path every founder must face. You’ll learn how to evaluate the opportunity in front of you, and what it takes to fully commit to your vision.
Phase II: Building the Engine
This is where your vision meets structure. You’ll craft a powerful one-page growth plan and install the core marketing systems required to turn your idea into a scalable business.
Phase III: Fueling the Engine
Now it’s time to accelerate. Learn how to transform your website and marketing into a 24/7 virtual sales rep, and discover how to use content, advertising, and automation to attract and convert your most profitable customers.
Phase IV: Changing Lives
You didn’t build this just for revenue; you built it for impact. In this final phase, explore how to transform your business into a force that drives change for your customers, team, and community. We’ll also dive into exit strategies and legacy-building decisions that shape your next chapter.
You were never meant to do this alone. Let this book, along with the workshops, coaching, and the Daily Growth Hunter community, guide your journey to sustainable growth and a business that changes lives, including your own.
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From Book to Tribe: Join the Community
To retain my rights as an author, I partnered with Manuscripts Press, working alongside top publishing experts for over 8 months. From positioning to developmental experts, I’ve invested nights and weekends in crafting 15 chapters and 45,000 words, incorporating real-life stories, tools, and exercises.
The next phase in the publishing process involves bringing the book to life, from selecting the final title, cover, exercises, and another round of edits, etc. For this, I need your help and support. When you purchase any package, you not only help bring the book to life, but you will also join early on with special perks:
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- ✅ Access to Community
- ✅ Early Access to Chapters, Tools, and Exercises
- ✅ Exclusive Design Paperback + Limited Edition Bookmark
- ✅ 4% Mini Course (Pre-recorded)
- ✅ Live Workshop with Me
- ✅ Access to the 4% Community
- ✅ Behind-the-Scenes Insights + Ability to Vote on Title & Cover
- ✅ Lessons from My Author Journey
- ✅ Recognition in the Book (Name, Business, Website) (Limited #)
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Other Ways You Can Support Me
Can’t contribute right now? You can still help:
- Join as a 4% Supporter to receive early updates and insights
- Share this campaign with friends, colleagues, and fellow builders
Every message, repost, or referral makes a huge difference Thank you for your belief, energy, and support.
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I’ve been obsessed with business since I was seven years old—walking the streets of Medellín, Colombia, with a cassette recorder, asking adults how they made money. That hunger to understand how people create value took hold early, and I never let go.
At the age of eight, I moved to the U.S. and launched my first business, delivering newspapers. That same entrepreneurial spark has fueled every chapter of my journey.
I studied business at Bryant University, started my career as a Process Consultant in corporate America, and eventually felt the undeniable pull to build something of my own.
That leap led to the launch of Xzito, a seven-figure marketing agency I co-founded with two partners. For over 20 years, we’ve partnered with CEOs and CMOs to drive revenue and lasting organizational impact, serving more than 2,500 businesses across 10 industries.
Along the way, I’ve trained at Harvard, MIT, and completed the Goldman Sachs 10,000 Small Businesses program—later joining their faculty to teach digital marketing, pricing strategy, and sales growth. I’ve worked closely with founders and executive teams to help them scale with clarity, structure, and purpose.
But that journey hasn’t been without its hard-earned lessons.
In mastermind rooms and high-performance boardrooms, I’ve seen brilliant entrepreneurs build outward success while silently struggling behind the scenes.
I’ve witnessed the hidden cost of growth—burnout, broken marriages, strained families, declining health, emotional exhaustion, and that slow erosion of confidence when your vision feels misunderstood or rejected.
I’ve lived it too.
To rise stronger, I immersed myself in some of the most transformative business and
personal development programs I could find, including:
🧠 Strategic Coach
📈 Scaling Up
🔥 Wake Up Warrior
🎤 Heroic Public Speaking
💼 Sandler Sales
🛠 Endless Customers
The 4% Code is the culmination of that journey.
It’s not just a book—it’s a compass. A distilled playbook of what I’ve lived, learned, and witnessed in the trenches. It’s for the builders, the creators, the leaders, and the dreamers who want to grow their businesses without losing themselves in the process.
Through the book, workshops, coaching, and our Daily Growth Hunter community, I’m on a mission to empower 100,000 entrepreneurial team members to scale with structure, sanity, and soul—and build businesses that fuel their lives, not consume them.
Let’s go. Let’s grow.
— Jeshua Zapata
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