About The Book

RELENTLESS CONVICTION
Leading From Your Core Values
By Jay Suggs

At some point in leadership…
everything starts to shift.

The pressure is real.
The answers aren’t clear.

And you realize
you don’t know what you actually stand on.

This isn’t just a book.
It’s a mirror for how you lead when things get hard.

Why this book exists

When everything feels uncertain, most leaders look for more strategy. This book is about coming back to what you stand on your core values.

That didn’t come from business. It came from my grandmother, Sally Suggs:
“The world will believe in you as much as you believe in yourself.”

Who this is for

If you lead anything, yourself, a team, a business, or a mission this is for you.

Especially if you are carrying more than people realize, figuring it out in real time, and still showing up… even when you’re unsure.

What you’ll walk away with

Clarity when things feel uncertain.
Language for what you’ve been carrying.
A way to lead from conviction instead of pressure.

How this book is written

Part story— real moments from my life and leadership.
Part principles— lessons you can apply immediately.
All reflection— so you see yourself in it.

Inside the book

These are the lessons that stayed with me many of them from my grandmother, Sally Suggs:

You can be a leader or a loser but you can’t be both.
Don’t be the DJ at your own pity party.
Conviction is contagious.
We are all broken inside… it’s what you do with the pieces that matter.

If you’ve ever had to lead without clear answers…
this book will meet you there.

Relentless Conviction: Preorder Experiences

Preordering Relentless Conviction isn’t just about receiving the book.

It’s an opportunity to bring a real leadership conversation into your organization, team, or community.

Who This Is For
This is for leaders and teams navigating real moments— when the pressure is high, the answers aren’t clear, and how you show up actually matters.

These experiences are designed for:

• Leadership teams under pressure or transition
• Organizations working through change or misalignment
• ERGs, alumni groups, and professional communities
• Leaders who don’t need more strategy— but need something they can stand on

Each option combines Relentless Conviction with a live leadership conversation— creating space to slow things down, get honest about what’s happening, and reconnect to how you want to lead.

Available Experiences

The Leadership Mirror
$1,500

• 60-minute private virtual leadership conversation
• 10 signed paperback copies of Relentless Conviction
• Invitation to the Author Community

Leading Under Pressure
$3,500

• 90-minute interactive virtual leadership session
• 25 signed paperback copies of Relentless Conviction
• Invitation to the Author Community

The Conviction Experience (Signature)
$5,000

• 2-hour virtual leadership experience (deep dive + coaching)
• One 1:1 executive coaching session
• 50 signed paperback copies of Relentless Conviction
• Priority access to future live events
• Invitation to the Author Community

About The Author

Jay Suggs is a Leadership Stabilizer.

He works with senior leaders and organizations at critical inflection points
when the pressure is real, the path isn’t clear, and the cost of getting it wrong isn’t theoretical… it’s immediate.

He doesn’t show up to add more noise.
He shows up when everything already feels loud.

Raised in Newark, New Jersey by his grandmother, Sally Suggs, Jay learned early that leadership has nothing to do with titles and everything to do with what you stand on when life gets hard.

Her words still anchor his work:
“The world will believe in you as much as you believe in yourself.”

That foundation carried him through more than 20 years operating at the highest levels of corporate America across global sales, business development, and diversity & inclusion where decisions carry weight, stakes don’t pause, and most leaders are forced to move before they’ve had time to think.

That’s where Jay is different.

Today, he helps leaders slow down in the moments that matter most—to think clearly, move deliberately, and lead from conviction instead of pressure.

Because when everything is moving fast…
Most leaders don’t need more strategy.

They need to see straight.

His work isn’t built on theory.
It’s built on lived experience on resilience, ownership, and the ability to hold your ground when everything around you is shifting.

Jay is the founder of Suggcess Consulting and the author of Relentless Conviction: Leading from Your Core Values, a book that challenges leaders to align who they are with how they lead… especially when it’s hardest to do so.

For more information, you can connect with Jay on LinkedIn, TikTok (@iamjaysuggs), Instagram (@iamjaysuggs_), and YouTube (@iamjaysuggs).

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