Story of My Book

Love Crafting: How to Reignite Desire and Build a Sex Life That Lasts is a science-informed guide to understanding, activating, and sustaining sexual desire in long-term relationships, without pressure, performance, or the belief that something is wrong with you.

My name is Craig Cassey, and I wrote Love Crafting because desire is one of the first things people blame, and one of the last things they’re taught how to actually work with, when a sex life goes stagnant, leaving many partners asking: “am I the problem?” In my research and coaching practice, I’ve seen that most sexual struggles aren’t caused by low libido, incompatibility, or “falling out of love,” but by relational environments that quietly shut desire down and a complete misunderstanding of how desire actually works in our bodies – and I’d know, because I used to run into the same struggles too!

My hope is that, in reading this book, you’ll discover that desire isn’t something you either have or lose, it’s something you can intentionally cultivate, again and again, regardless of the season of your relationship. And that the best sex of your life is still waiting to be had. This book is designed to help you understand how desire works in real life, why it disappears even in loving relationships, and how to rebuild a sex life that feels alive, connected, and genuinely pleasurable for both partners.

In this book, you’ll learn how to:

• Reignite sexual desire without forcing, begging, or scheduling sex against your will
• Understand the emotional and relational conditions that turn desire on or off
• Create erotic safety that allows for novelty, kink, and exploration

Along the way, you’ll encounter:

• Stories of couples who stopped chasing “more sex” and started building the conditions for better sex
• Why trying harder in the bedroom often backfires—and what actually works
• Real-life moments where small relational shifts led to profound erotic change

You’ll love this book if you:

• Want a sex life that grows richer over time instead of fading
• Feel confused, rejected, or mismatched around desire with your partner
• Are ready to stop blaming yourself, or your partner, and learning the secrets needed for desire to thrive and your sex life to follow shortly thereafter

Love Crafting is a nonfiction book for individuals and couples who want better sex, deeper erotic connection, and a sustainable approach to desire that actually fits long-term relationships.

How the Book Is Structured

The book is written in three parts, moving from understanding desire, to shaping it, to sustaining it over time.

Part I: How Desire Actually Works

This section breaks down the science of desire, responsive vs spontaneous desire, attachment and arousal, and how emotional safety and threat shape sexual interest. You’ll learn why desire fades in long-term relationships and why this is not a personal or relational failure.

Part II: Crafting Desire

Here, you’ll learn how to intentionally craft the relational and erotic conditions that support desire. This includes how you communicate about sex, how you navigate rejection, how you create polarity and play, and how to repair erotic ruptures without shame.

Part III: Sustaining a Sex Life That Lasts

This final section focuses on longevity. You’ll explore how to maintain desire through stress, aging, mismatched libido, open relationships, kink, and changing bodies—so your sex life evolves rather than disappears.

Love crafting isn’t about chasing perfection or performance, but prioritizing pleasure, partnership, and play on purpose in a way that fuels desire over the longhaul so you’re never left wondering if the best sex of your life is behind you.

Where Does Your Support Go?

My publisher (Manuscripts Press) gave me a publishing team to help me produce and launch my book. I am working with…

• A revisions editor, copy editor, and proofreader this Spring to further hone my book (when you buy a ticket for my launch, you’ll get early excerpts and access to earlier versions of my manuscript!)
• A marketing specialist to coach and support me in marketing efforts, and help me reach new audiences
• A cover artist and layout editor will be designing my book. (The mockups you see currently are a placeholder!)

I am also offering some exclusive rewards for people who buy a ticket to my book launch:

• All tickets include either a physical copy (softcover, paperback) or digital copy (ebook) when I publish and a handwritten thank-you note.
• Your name will appear in the Acknowledgments section of my book (“with Special Thanks to”).
• You will be invited to join my Author Community and get behind-the-scenes sneak peeks into the publishing process.
• You will receive early access to the Introduction and some excerpts from my book, with the opportunity to review it and give me early feedback.
• You will have the opportunity to be involved in finalizing my cover and title.
• And more!

Other Ways You Can Support Me

Some people just can’t contribute, but that doesn’t mean they can’t help:

• Please share my pre-sale campaign on Facebook, Twitter, and LinkedIn with your friends, family and network.
• Please recommend my book to five (5) friends, family members, or co-workers who you think would enjoy it via text or direct message on social media.
• #LoveCrafting

Thank you so much for all of your love and support!

Thanks again,

Craig Cassey Jr

Author Bio

Craig Cassey is a relationship and sex coach, educator, and researcher who helps people build relationships that feel secure, alive, and deeply satisfying—emotionally and sexually. With a master’s degree in Applied Positive Psychology from the University of Melbourne, Craig blends cutting-edge relationship science with real-world experience working with individuals and couples who want more than just “fine” in their love lives.

Craig is the founder of Coaching Naked and the creator of Love Crafting™, a practical, research-based approach to relationships that teaches partners how to intentionally shape their behaviors, communication, and intimacy to support lasting connection and desire. His work draws on Self-Determination Theory, attachment theory, and wellbeing science, translating complex research into tools people can actually use in their day-to-day relationships.

Described by clients as delightfully and powerfully irreverent, Craig brings a warm, direct, and refreshingly honest voice to his work, using levity to explore love as it’s actually lived—messy, vulnerable, erotic, and full of possibility.

When he’s not supporting clients or quality-control testing the lube and sex toys companies generously send his way, Craig can be found enjoying celiac-friendly treats or unwinding on his favorite beaches in Mexico and Sydney.

Contact Me:

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📚 Frequently Asked Questions