About My Book

Attitude Based Culture Reformation: ABCR

This book is a blueprint for transforming workplace culture from the inside out; through attitude and appreciation. It reframes leadership as stewardship and shows how cultural change begins when behavior aligns with the right attitude.

My name is Francisco Fierro, and I am the author of Attitude Based Culture Reformation: ABCR.

I wrote this book because I’ve seen too many workplaces fracture under fear-based leadership and top-down mandates. I’ve witnessed good people leaving because culture became toxic. And I’ve learned that culture doesn’t change through compliance, it changes through attitude.

This book was born from years of leading teams in high-pressure environments, where safety, trust, and morale were on the line every day. I discovered that when leaders stop trying to dominate and start showing up as stewards, present, accountable, and human, culture transforms.

A Culture Leader is a Steward Who Follows as They Lead

My hope is that, in reading this book, you will discover a new way to lead. A way that restores trust, builds engagement, and creates a rhythm of accountability that feels alive, not imposed.

In this book, I want to instill in you the same passion I have for Culture Leadership: a leadership posture that decenters the ego and centers the human spirit. Ultimately, I want you to see this book as a practical tool to help you:

• Lead without fear-based tactics
• Build trust and engagement through presence, not position
• Create cultural rhythms that sustain themselves long after the program ends
• Become an influential leader without authority

In This Book, You’ll Learn:

• Why attitude is the root of cultural transformation
• How to align behavior with attitude to create lasting change
• The five original ABCR theories that form a practical roadmap for leaders

Stories and Lessons You’ll Encounter:

• How a simple shift from correction to connection turned a fractured team into a united workforce.
• Why accountability is not punishment but a shared rhythm that empowers everyone.
• How leaders who embraced stewardship saw morale rise and safety incidents drop dramatically.

You will love this book if you:

• Believe people matter more than policies.
• Want to lead with authenticity, not authority.
• Are tired of culture programs that fail because they treat symptoms instead of root causes.

More About My Publishing Journey

I’m partnering with Manuscripts, a publishing team that includes:

• A revisions editor, copy editor, and proofreader to refine the manuscript.
• A marketing specialist to help me reach new audiences.
• A cover artist and layout editor to design a book that reflects its message.

When you buy during presale, you’re not just getting a book; you’re joining a movement to reshape workplace culture.

Other Ways To Support

If you can’t purchase right now, you can still be a huge part of this journey:

• Share the pre-sale campaign on LinkedIn. Use the hashtag #ABCR and tag me Francisco Fierro | LinkedIn.
• Personally recommend the book to your friends and contacts, who would benefit from its message.
• For more information about ABCR programs, visit my website: Home | ABCR Culture Engagement

Thank you for your continued support!

ABCR Ripple Effect: Building Culture Through Care

In the spirit of the holidays, every paperback or digital eBook purchased will spark a ripple of generosity. $1 will be donated to our local St Therese food bank as part of our Culture of Care initiative.

Ready to Join the Movement?

Click Pre-Order Now and take the first step toward becoming a Culture Leader!

“A steward who follows as they lead.”

Exclusive Perks

When you support this pre-sale campaign you will receive some exclusive rewards, including:

• For paperback only: An author signed copy of the paperback when I publish 2026.
• Your name or organization featured in the Acknowledgments section of my book (“with Special Thanks to”).
• An invitation to join my ABCR Insider Council, which will involve 3 virtual events:
• Post Presale celebration and insight on the next stages of the book journey with an excerpt reading from the preliminary draft.
• Early access to the Introduction and select excerpts near the final draft
• Be involved in finalizing my book cover designs.

Diamond Perks

• 2 -Virtual Checkups (6-month intervals) post publish.
• ABCR 90-Day Implementation Action Guide
• Reflection worksheet

About The Author

Francisco Fierro is a Culture Change Manager and a Construction Manager with over two decades of experience leading transformative initiatives in the construction industry. As the creator of the Attitude Based Culture Reformation: ABCR’s framework, Francisco has pioneered strategies that replace control-driven tactics with trust, connection, and intrinsic motivation. His work integrates original theories, including: Azimuth Theory, Vector Theory, Catalyst for Culture (CFC) Theory, AIM Theory, and Motivational Pulse Theory. All to help organizations reshape workplace culture through empathy, accountability, and shared stewardship.

Francisco’s leadership philosophy centers on Culture Leadership, a model that decouples authority from ego and reframes accountability as a cultural rhythm rooted in presence, virtue, and collective care. His insights have inspired programs like JCR and CCR, which have transformed jobsite environments into communities of trust and recognized gratitude.

Beyond his professional work, Francisco is a visionary writer exploring themes of resilience, rhythm, and renewal. His upcoming book, Attitude Based Culture Reformation: ABCR, offers a blueprint for leaders seeking to create workplaces where people thrive; not by enduring dysfunction, but by preserving integrity and purpose.

📚 Frequently Asked Questions